We owe a huge debt of gratitude to the brand’s founder, Joseph Carr.” “It is a testament to the sacrifice, hard work and dedication of our winemakers, salespeople, marketing team, operation teams, our distributor partners and our many retail and restaurant customers. “We are deeply honored by Josh Cellars being named Winery of the Year,” says Peter Deutsch, CEO at Deutsch Family Wine & Spirits. Three selections from the 2019 vintage-the Cabernet Sauvignon, Merlot and Bourbon Barrel Reserve Cabernet Sauvignon-show this caliber. Since 2019, Josh Cellars has received nine 90-plus scores from Wine Enthusiast. In its first year with Deutsch the brand hit 150,000 cases, then doubled for several years then until 2015, when it scaled to 1 million cases in annual sales. In 2011, Carr partnered with Deutsch to manage sales, marketing and winemaking for Josh Cellars, tapping Winemaker Wayne Donaldson to oversee production. “Producing delicious wines takes hard work, but my dad wouldn’t have had it any other way.”ĭeutsch Family Wine & Spirits took notice of Carr’s success. “The commitment and values my dad instilled in me inspired me to make Josh Cellars,” says Carr. Josh Cellars soon became one of America’s fastest growing wine brands.Ĭarr attributes his success to his hardworking father. He started with 1,200 cases of Cabernet Sauvignon in 2009, eventually adding a Josh Cellars Chardonnay. Carr wanted to pay homage to his father Josh Carr, a veteran and volunteer firefighter. The story of the brand, however, started with modest ambition.
Sobel points to the brand’s “exciting digital platform, relevant innovation and fantastic story” as pillars of its market success. “Josh Cellars’ growth trajectory has been very impressive” says Lloyd Sobel, chief commercial officer at Breakthru Beverage Group. In today’s competitive global market, such an achievement remains rare. Now, Josh Cellars produces more than four million cases per year. Joseph Carr started Josh Cellars with one wine, sold from the back of his truck. Decorative Wine Racks & Modular SystemsĪnalyzing the trajectory of Josh Cellars, a California wine company founded in 2007, it’s hard to imagine another brand growing faster with greater success.
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